Hi there! I’m Melissa.

I’m a designer with 15+ years in brand and product design. I’m a versatile partner skilled in strategy, systems thinking, and design leadership. I craft beautiful, useful experiences that solve complex problems for real people, blending big-picture thinking with meticulous attention to detail.

The Work

Account-level data dashboards and account lists

Integrating Account Data

Measuring B2B success with actionable account-level insights

Design strategy, User research, Data visualization, UX & UI

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Digital artifacts highlighting design system component ducumentation

Design System Leadership

Guidelines, toolkits, processes, and advocacy for system-based digital product design

Design ops, Strategy, UX, UI

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UI and patterns for scheduling a publish date

Schedule In-app Messages

Adding an easy, scalable way to schedule campaigns

Design leadership, Product management, User research, Product design

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Praise from a Partner

Melissa brings so much value with her customer-focused thinking, strategic approach, and openness to collaboration. She’s a great partner in research, discovery and strategy. I couldn’t ask for a better partner.

— Jeff, Head of Product

A little more about me...

I'm a self-starter with a passion for driving growth through thoughtful design

Currently, I’m a Staff Product Designer at Appcues, helping product and marketing teams create, manage, and measure in-product messaging campaigns. I’ve worked on the Growth team, leading design and experimentation to improve the trial experience, and I’m now part of the Analytics team, focusing on data-heavy initiatives and in-product reporting. I also lead our cross-functional design system team, ensuring consistency, quality, and efficiency across the product.

Previously at American Family Insurance, I led a small team improving the experience for amfam.com, and online sales and quoting tools. I also worked on the foundational component work and contribution model for the design system.

Earlier in my career, I worked in an agency creating brand identities, websites, products & applications for clients of all sizes. My work spanned a wide variety of industries, from healthcare to manufacturing, commercial real estate, sports entertainment and everything in between.

For more details about my background, check out my full career journey on LinkedIn.