Hi there! I’m Melissa.
I’m a designer with 15+ years in brand and product design. I’m a versatile partner skilled in strategy, systems thinking, and design leadership. I craft beautiful, useful experiences that solve complex problems for real people, blending big-picture thinking with meticulous attention to detail.
The Work
Integrating Account Data
Measuring B2B success with actionable account-level insights
Design strategy, User research, Data visualization, UX & UI
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Design System Leadership
Guidelines, toolkits, processes, and advocacy for system-based digital product design
Design ops, Strategy, UX, UI
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Schedule In-app Messages
Adding an easy, scalable way to schedule campaigns
Design leadership, Product management, User research, Product design
View projectA little more about me...
I'm a self-starter with a passion for driving growth through thoughtful design
Currently, I’m a staff product designer at Appcues. I’m improving how product managers create, manage and analyze onboarding experiences and leading a cross-functional design system team.
Previously at American Family Insurance, I led a small team improving the experience for amfam.com, and online sales and quoting tools. I also worked on the foundational component work and contribution model for our design system.
Earlier in my career, I created digital and print work for a small agency. My work spanned a wide variety of industries, from healthcare to manufacturing, commercial real estate, sports entertainment and everything in between.
For more details about my background, check out my full career journey on LinkedIn.